Ureira Shopping Street

Ureira Shopping Street is located in the center of Iwaizumi Town and is named after Mount Ureira.
The shopping street, which has developed along the street since the Edo period, has a relaxed atmosphere with old storehouses and merchant houses.
In recent years, the members of the younger generation, who are the successors to the shopping street, have launched an “Ureira Shopping Street Takeover Plan” to “take over a corner of our parents' store and produce a store of our own,” delighting visitors with new ideas.