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Jalan Bukit Aratazaka
Manga populer tentang kartu karuta kompetitif, 'Chihayafuru'.
Kota Awara muncul di manga ini sebagai kota asal karakter 'Arata Wataya'.
Karakter utama 'Chihaya' bersatu kembali dengan Arata di bawah deretan pohon sakura, dan dikatakan bahwa daerah ini adalah model untuk adegan itu, membuatnya menjadi semacam tempat suci bagi para penggemar manga, yang menjulukinya 'Bukit Aratazaka ', dan berbondong-bondong datang berkunjung.