New & Now

Bring Nara’s Charm to Life! Souvenir Idea Contest

Overview

The Tourism Promotion Division of Nara Prefecture is hosting a Souvenir Idea Contest to transform the unique charm of Nara into creative products.
Anyone can apply—whether you are a company, sole proprietor, group, individual, or student.

We welcome:

Original, unpublished ideas for souvenirs or services linked to the NHK Taiga Drama “Toyotomi Brothers!” (豊臣兄弟！) and its related sites in Nara.
Improved versions of existing products, such as new packaging or size changes.

Fields

Food
Non-food

Eligibility

Open to all, regardless of age, profession, or nationality.
Applicants must present ideas with the potential to be commercialized.

Application Period

September 1 (Mon) – October 17 (Fri), 2025, until 17:00 (JST)

How to Apply

Please complete the designated application form and submit it by email to:
Tourism Promotion Division, Nara Prefecture
Email: kanko@office.pref.nara.lg.jp

Email subject line:
“(Taiga Drama) Souvenir Idea Contest Application”

Reference materials:

Screening Process

First round: Document screening (results announced in early November 2025)
Second round: Presentations (to be held on November 28, 2025 (Fri) at the Nara Chamber of Commerce and Industry)

Grand Prize and Runner-up Prize winners will be selected.